Top 6 AI Trends That Will Define 2026 (backed by data)
By Jeff Su
Summary
## Key takeaways - **Models Becoming Commodities**: Major AI models are clustering in performance with shrinking gaps, as shown by Artificial Analysis data, and using them has become drastically cheaper with Nvidia chips using 105,000 times less energy per token than 10 years ago. Competition shifts from raw model power to app layer integration, reach, and trust, like OpenAI's mindshare or Google's distribution. [00:46], [01:23] - **AI Workflows Over Agents**: McKenzie reports no more than 10% of organizations scale true agents, while OpenAI shows 20% of enterprise AI use via workflow tools like custom GPTs; examples include pharma cutting prep time 60%, utilities halving call costs, and banks reducing code migration hours by 50%. McKenzie predicts workflow redesigns unlock $3 trillion by 2030. [03:10], [03:44] - **End of Technical Divide**: OpenAI reports 75% of enterprise users complete tasks they couldn't before, with non-technical coding messages up 36% in 6 months; MIT confirms AI equalizes performance, shrinking advantages of pure technical specialists. [05:56], [06:23] - **Shift to Context Over Prompting**: Models now handle vague instructions better but suffer a 'fact gap' without private context like Q3 goals or emails; platforms like Google and Microsoft compete by embedding AI in productivity suites to control context and create lock-in. [07:29], [08:05] - **Ads Enabling Free AI Access**: Ads are coming to ChatGPT in 2026 to avoid a wealth gap where only subscribers access top models, similar to YouTube without an ad tier; ads likely as separate banners, not tied to queries, funding access for students and nonprofits. [09:15], [10:13] - **Robots as Improving Platforms**: Waymo logged 100M autonomous miles with 96% fewer crashes, Amazon cut shipping time 78%, and China leads in industrial robots; machines become appreciating assets via software updates, disrupting blue-collar work longer-term. [11:02], [11:13]
Topics Covered
- Models Become Commodities
- Workflows Trump Agents
- AI Ends Technical Divide
- Context Beats Prompting
- Robots Turn Assets into Software
Full Transcript
Here are the six AI trends that will matter most in 2026. This list is based on daily research and reports from institutions like McKenzie, OpenAI, Stanford [music] and from analysts who are much more
knowledgeable than myself. In other
words, don't blame me if they get it wrong. For each trend, I'll first start
wrong. For each trend, I'll first start with a big picture, then move on to the actionable takeaways so that by the end, you have a clear sense of where AI is heading and what to [music] do about it.
Let's get started. Kicking things off with trend number one. Models don't
matter much anymore. For the past few years, every new model released sparked debate about the best AI, and for good reason. The difference in quality
reason. The difference in quality between models was significant. In 2026,
though, that choice is going to matter a lot less. Taking a look at the data,
lot less. Taking a look at the data, this graph from artificial analysis shows how the major AI models have improved over time. Notice the
clustering in the top right corner. The
models are still getting smarter in absolute terms, but the gap between them keeps shrinking, meaning no single model has a clear lead anymore. A Stanford
study confirms this from another angle by comparing closed models like Gemini and Chachi BT against openw weight alternatives like Deep Seek and Llama.
The trend is pretty clear. Models that
are free to run are now approaching frontier performance and performance is only half the story. The cost matters as well. Data from Epoch AI shows that
well. Data from Epoch AI shows that using powerful models has become drastically cheaper and one of the reasons is because hardware is getting more efficient. For perspective,
more efficient. For perspective, Nvidia's latest chips uses 105,000 times less energy per token than they did 10 years ago. So, what does this
mean for us? In plain English, when things get cheaper and more similar, they become more like commodities. You
don't ask who provides the best electricity, right? You ask what can I
electricity, right? You ask what can I use the electricity for? And because of this, the competition is shifting from the AI model itself to the way we actually use it, aka the app layer. Just
think about cars. Once the engine becomes standardized, the focus shifts to the features and the design. This
creates an interesting dynamic for each of the frontier AI labs. For example,
OpenAI has a mind share advantage because ChachiBT is synonymous with AI and has the largest market share. Google
has a distribution advantage because Gemini is already embedded across its existing products like search, Gmail, and Android. Anthropic has a
and Android. Anthropic has a specialization advantage given its loyal customer base in developers and enterprise customers. Notice what's
enterprise customers. Notice what's missing from that list. None of them are winning because they have the best AI.
The competition has moved beyond raw power to reach, integration, and trust.
The practical takeaway here is to stop obsessing over technical scores and instead focus on how they fit into your actual work. For example, if you live in
actual work. For example, if you live in Google Workspace, Gemini's deep integration with all of Google's apps gives it an edge that has nothing to do with raw intelligence. By the way, I'll link all the sources I mentioned today
down below so you can check them out for yourself. Trend number two, 2026 is the
yourself. Trend number two, 2026 is the year of AI workflows, not AI agents. If
you spend any time on Twitter or LinkedIn, you've probably noticed the industry jump from chat bots straight to autonomous agents and completely skip the middle step where the actual value is being unlocked, AI workflows. And the
numbers prove this. According to
McKenzie, no more than 10% of organizations in any given business function report scaling true agents.
Meanwhile, we see from OpenAI's enterprise report that 20% of enterprise AI use is already happening through workflow specific tools like custom GBTs and projects. [music]
and projects. [music] This gap tells you the market has voted for workflows, not autonomy. And we're
seeing this play out across industries.
A pharma company redesigned their clinical study workflow by using AI to analyze raw clinical data while humans focus on validation leading to 60% less
prep time and 50% fewer errors. A
utility company redesigned their call center workflow where AI handles authentication and routine inquiries cutting cost per call by 50% while increasing satisfaction scores by 6%. A
bank redesigned their code migration workflow where AI scans legacy code and generates updated versions for developers to verify, cutting the required human hours by 50%. Andre
Kaparthi sums it up perfectly, calling everything an agent creates unrealistic expectations and confusion. Fully
autonomous AI still faces massive hurdles like data security. So, we're
looking at the decade of agents, not the year.
>> I was triggered by that because I feel like there's some overpredictions going on in the industry. And uh in my mind this is really a lot more accurately described as the decade of agents.
>> Meanwhile, by integrating something like custom GBTS into an existing workflow, we've essentially created an agent light which is much more reliable at producing
consistent results. To really ram this
consistent results. To really ram this point home, McKenzie predicts that redesigning workflows will unlock nearly $3 trillion in economic value by 2030.
And more importantly, these organizations will have the muscle memory to adopt true AI agents faster when they finally arrive. So here's your practical takeaway. Your goal for 2026
practical takeaway. Your goal for 2026 is to turn your successful prompts into repeatable workflows. And this is
repeatable workflows. And this is something I've talked about in other videos. Pick one recurring deliverable
videos. Pick one recurring deliverable you produce, like a weekly report. Break
it into steps and let AI handle the predictable parts. Keep yourself in the
predictable parts. Keep yourself in the loop for the final judgment calls. That
structure is what creates true reliability. Side note, I'm actually
reliability. Side note, I'm actually developing an entire course around evergreen AI skills to give you a future proof framework that never becomes obsolete. If you're interested in
obsolete. If you're interested in learning a practical and timeless AI system, click the link below to join the wait list. Trend number three, the end
wait list. Trend number three, the end of the technical divide. When I was at Google, non-technical teams like sales and marketing had to rely on specialist teams to help them build stuff like dashboards. And I'm not someone who
dashboards. And I'm not someone who holds grudges, but a lot of my requests were depprioritized because they were too low impact and my clients weren't key accounts, but no, I'm over it.
Anyways, in 2026, that's going to happen a lot less. The numbers backing this are honestly kind of insane. According to
Open Eyes latest report, 75% of enterprise users reported using AI to complete tasks they literally could not do before. Not just doing old tasks
do before. Not just doing old tasks faster, they're doing entirely new things. For example, coding related
things. For example, coding related messages from non-technical employees grew 36% in just 6 months. These are
salespeople, marketers, and operations managers writing scripts, automating spreadsheets, and building internal tools. A study from MIT confirms this.
tools. A study from MIT confirms this.
AI acts as an equalizer, disproportionately helping workers with lower technical skills close the performance gap with [music] experts.
Here's what all this means for your career. If your value is purely
career. If your value is purely technical, aka you're the dashboard person, then your competitive advantage is shrinking because the marketing manager who used to wait in your queue can now do it themselves. [music] But if
you are that marketing manager or the salesperson who deeply understands their clients, then this is the biggest opportunity of your career because the technical barrier that stood between your expertise and your execution is now
gone. Here's your practical takeaway.
gone. Here's your practical takeaway.
Attempt one impossible task this month.
Identify a technical project you usually outsource like building a dashboard, cleaning a messy data set, or automating a report and try doing it yourself using Gemini Cloud or Cashibbt. You'll be
surprised by what you can now pull off alone. Moving on to trend number four,
alone. Moving on to trend number four, from prompting to context. One of my most popular videos is this one teaching you how to prompt because as we all know, if we don't phrase our request well, we get a bad result from AI.
Unfortunately for me, that video is going to matter a lot less in 2026 because new models have gotten so much better at understanding vague instructions. However, they still have
instructions. However, they still have one massive weakness I call the fact gap. While models know almost everything
gap. While models know almost everything on the public internet from Shakespeare to Python code, they know nothing about your Q3 goals, your brand guidelines, or that email your boss sent yesterday.
It's like having a brilliant employee who technically knows how to complete tasks, but isn't allowed to look at any company files. they're still going to
company files. they're still going to fail, right? Because they lack context.
fail, right? Because they lack context.
At least that's what I told my boss during my first internship. It's the
exact same thing with AI. The focus has shifted from how we ask the wording to what we give it, the context. And this
explains the platform wars we're seeing right now. Google, Microsoft, and others
right now. Google, Microsoft, and others are racing to embed AI into their productivity suites because whoever holds your context, your emails, your docs, your calendar, holds your attention. This is also how they'll trap
attention. This is also how they'll trap you with platform lockin. The more
context you build up in one ecosystem, the smarter the AI is for you and the harder it becomes to switch. There are
two practical takeaways here and the non-productivity people are going to hate this. First, file management is no
hate this. First, file management is no longer optional. To get value from AI,
longer optional. To get value from AI, you need some sort of system to keep your files organized and clearly named.
If your work is scattered in random, unnamed folders, you can't point the AI to it. Second, audit where your
to it. Second, audit where your information lives. If it's spread across
information lives. If it's spread across three or four different platforms, you need to consolidate. If your resume lives in Google Drive, but the job description and interview notes are stored in Notion, neither Gemini nor
Notion AI can help with interview prep, you end up doing the synthesis manually, which leads to more friction and defeats the whole purpose. So, as a rule of thumb, prompting still matters, but it's
more important to ask yourself, does the AI have the files it needs to know what I'm talking about? Trend number five, advertising is coming to chat bots, and it's not all bad. First of all, please don't shoot the messenger on this one.
Hear me out. At this point, it's basically been confirmed that ads are coming to CHACHBT in 2026. So, instead
of debating if it will happen, let's talk about the implications. Imagine a
world where advertising never comes to chatbots. In that reality, the best AI
chatbots. In that reality, the best AI models stay locked behind expensive subscriptions, creating a wealth gap, where only those who can pay have access to the best tools, while everyone else
is left with an inferior version. Over
time, this creates a compounding advantage. The wealthy use powerful AI
advantage. The wealthy use powerful AI to get wealthier while everyone else falls further behind. Kind of reminds me of something I just can't put my finger on. It think of it like YouTube. Imagine
on. It think of it like YouTube. Imagine
if you couldn't watch videos from the top creators unless you pay for YouTube Premium. That is where AI is headed
Premium. That is where AI is headed without an ad supported tier. Now that
we know ads are inevitable and that I'm not to blame for this, uh the thing to watch is what format those ads will take because it's going to look very different from the search ads we're currently used to. For example, industry
expert Eric Sufer predicts chatbot ads will not be tied to our specific questions because if an AI recommended a product directly in its answer, we wouldn't trust it. Instead, the ad will probably look like standard display
banners that stay separate from your actual conversation. Sort of like the
actual conversation. Sort of like the banner ads we see on websites today. So,
here's the bottom line. I don't like ads. You don't like ads. Nobody likes
ads. You don't like ads. Nobody likes
ads. But it's the ad revenue that makes it possible for companies to offer their best models to students in developing countries, nonprofits, and casual users who can't afford another monthly bill.
Trend number six, from chatbots to robots. Everything we've covered so far
robots. Everything we've covered so far has focused on AI as software. But in
2026, that software is going to appear even more in the physical world as physical agents who can move on their own. The numbers show this is already
own. The numbers show this is already happening. Exhibit A, Whimo. Their
happening. Exhibit A, Whimo. Their
autonomous taxi service has now logged over 100 million fully autonomous miles and are involved in 96% fewer crashes than human drivers. Exhibit B, Amazon.
Their AI enabled warehouse robots have cut the time from order to shipping by 78%. Exhibit C, China. As early as 2023,
78%. Exhibit C, China. As early as 2023, China had deployed more industrial robots than the US and the rest of the world combined. Now, there is one caveat
world combined. Now, there is one caveat to all this. Humanoid robots are still mostly hype.
MIT robotics professor Rodney Brooks estimates that we are at least 15 years away from seeing functional humanoid robots in our daily lives. The real
shift is what analyst Mary Miker calls AI turning capital assets into software endpoints. And here's what that means in
endpoints. And here's what that means in plain English. A car, a tractor, or
plain English. A car, a tractor, or warehouse robot used to be a depreciating asset, which means it loses value as time goes on. Right now, these machines are becoming platforms that
improve over time through software updates, exactly like our phones. A
Whimo car today is actually safer and smarter than it was 2 years ago, even if the physical vehicle hasn't changed. So,
what does all this mean for us? In a
nutshell, while the headlines are focusing on white collar disruption for now, this trend suggests that blue collar work will also be disrupted, but over a much longer time horizon. On a
more positive note, I want to leave you with something Ethan Mollik said. He's a
professor at Wharton, and this is something I really believe in. His
research on what he calls the jagged frontier of AI shows that right now we are in a unique window where expertise is being reset thanks to AI. And
precisely because things are messy and undefined right now, there are no experts who know everything already. You
just need to be willing to learn faster than the person next to you. That is how you win in 2026.
Stop worrying about developing a perfect plan to learn AI and instead just get started. I'd love to hear your thoughts
started. I'd love to hear your thoughts on these trends, so drop them down below. Check out this practical guide on
below. Check out this practical guide on Google Gemini next. See you on the next video. In the meantime, have a great
video. In the meantime, have a great one.
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