買愛馬仕一定不要做這幾件事 新手必看,連很多老手都不知道!
By Xiaoma Picks
Summary
## Key takeaways - **Plan pre-spend before entering store**: The most common mistake is not planning pre-spend before entering Hermès stores, leading to a passive position where SAs push unwanted items; have a clear idea of spend ratio like 1-2 for Birkin 25 and what to buy for use, gifts, or resale. [00:30], [01:20] - **Diversify beyond low-price popular items**: Don't focus solely on low-priced popular items like enamel jewelry, scarves, and shoes around a few thousand RMB, as they sell easily and won't secure bags even at 1-to-2 ratio; buy diverse higher-priced items like clothing, diamond jewelry, and home goods to show spending power. [02:38], [03:56] - **Reject unwanted SA recommendations firmly**: Don't accept SA recommendations indiscriminately, especially from new SAs pushing unsuitable items; be honest with reasons like 'this metal doesn't suit me' or politely decline 'dessert' bags like Picotin if not desired, to maintain pressure for your dream bag. [04:14], [05:48] - **Don't blindly trust 'Angel SA' myth**: Avoid believing in 'Angel SAs' who supposedly offer bags without pre-spends, as these stories are rare, often fabricated for online traffic, and even real ones depend on specific circumstances like bag availability or personal ties, not guaranteed for everyone. [08:03], [09:05] - **Experiment beyond popular bag styles**: Don't fixate only on popular bags like Birkin/Kelly/Constance in Epsom, Togo, or Clemence leathers; each has unique traits, and rejecting a Clemence Birkin for unfamiliarity wastes opportunities—research or try in second-hand stores first. [10:17], [10:54] - **Never take photos without permission**: Avoid rude acts like photographing without consent, as in Japan where a customer snapped an elderly lady with Birkins, triggering confrontation and police threats; arrogant talk or loud chatting also marks you as unsuitable, hurting bag chances. [11:13], [12:04]
Topics Covered
- Plan Pre-Spend Before Entering
- Diversify Beyond Scarves
- Start with Junior SAs
- Beware Angel SA Myths
- Skip Boutiques for Quick Bags
Full Transcript
Hello everyone, I'm Xiaoma.
Having been buying Hermès products for a long time, Whether it's dealing with pre spend or interacting with SAs.
I gained a lot of experience, Of course, I've also experienced many ups and downs.
From all of that, I've summarized some things you shouldn't do.
I've found that it's not just my past self, but also many newcomers and even experienced friends who buy Hermès might unintentionally make these mistakes.
Let's see if you've stepped on any of these pitfalls!
First, let's talk about what not to do when it comes to pre spends.
The first, and the most common mistake, is not planning before entering Hermès stores.
Of course, if your financial capability allows you this kind of freedom, then it's not a problem.
However, if you want to avoid falling into the pre spend trap It's best to have an idea of how much pre spend you need to secure your dream bag before you step into Hermès.
For example, if you want a Birkin 25, the pr spend might be something like 2 to 1 aiming for a 1-to-1 ratio if possible but you might end up needing to buy 1.5 or 2 or even be prepared for the possibility of buying 3.
Since you're going to spending so much, it's a good idea to make plans Consider what can buy for personal use, and what can be used as gifts, as well as which items are good for reselling.
Having a clear plan in mind before entering the store is essential essential because when you enter the store, the SA will likely approach you with the question: "Hello, what would you like to see today?"
At this point, you can inform them about your planned pre spend, ask them to assist with those first and then gradually inquire about bags.
However, if you enter the store without a plan, you'll end up telling the SA that you want to buy a Birkin 25, and they will likely inform you that there are no bags available and then suggest buying some pre spends you may not be interested in.
This puts you in a passive position and the SA might think you're a bit clueless and not a knowledgeable Hermès customer.
which is not a good start.
So, doing your homework beforehand is crucial Furthermore, I recommend developing the habit of keeping records.
Record details of when, which store, what you bought and how much you spent.
This will help you track your pre spends and help you understand when to ask for a bag, review and improve your strategy.
I personally uses a spreadsheet for tracking, but you can use your phone's notes app or simply organize your shopping receipts for future reference.
The second thing not to do when buying pre spend, is to focus solely on low-priced and popular items. This includes various enamel jewelry , scarves, and various shoes which are allocated at prices around a few thousand RMB.
Hermès never has trouble selling these items, so so even if you manage to buy them at a ratio of 1-to-2 you might not get the bag you desire.
It's better to diversify your pre spend In addition to the mentioned items consider purchasing smaller home goods, jewelry with diamonds, and clothing.
Clothing, in particular, is a favorite for luxury brands.
Because unlike scarves and jewelry, which are less affected by seasons, brands introduce many new clothing items each season.
Once a season passes, many of these items become outdated so brands are eager to sell off the current season's stock Clothing also tends to have lower production costs and higher prices.
Many of them are sold for at least 10k RMB Therefore, if a customer is willing to purchase clothing, it not only demonstrates their spending power but also shows their genuine love for the brand.
It may increase the chances of getting a bag significantly.
So, next time when an SA asks you what you'd like to see, don't just focus on scarves, consider looking at higher-priced, more diverse categories You'll achieve better results than spending the same amount of money on just scarves.
The third thing not to do when buying pre spend spend is not to accept recommendations from the SA or bags offered indiscriminately.
Especially when you are dealing with a new SA they may recommend items that you don't like or that doesn't suit you.
For Hermès beginners, this can be awkward, and you may not want to buy these, but you might not want to refuse them either.
This is why I emphasized the importance of planning If you know your preference in advance, so you can inform your SA about your preferences and have them recommend items accordingly, avoiding being led in the wrong direction.
If you don't want to buy the items they recommend, it's best to be honest and provide reasons.
For example, you can say, "This jewelry may not be suitable for me because I don't like this type of metal", or you can also say, "This item looks good, but I'd like to see other products first."
In the initial stages, most SAs simply want to understand your preferences through recommendations recommendations and do not expect you to purchase all of the items. It's a mutual process of getting to know each other, so honesty is essential.
Also, sometimes an SA may not have the bag you want now but has kept you waiting for a while.
In this case, they might offer you a "dessert" bag, such as a Picotin or Lindy.
If it happens to be a bag you like, great.
However, if it's not the style you desire, and the price isn't right for you, you can politely decline.
Rather than forcing ourselves to buy a bag we don't necessarily like.
It's better to maintain the pressure on the SA, and wait for your dream bag.
Now let's talk about selecting an SA.
A good SA is like a good life partner Whether your Hermès buying experience is enjoyable and smooth depends on the SA's competence and how well you connect with them.
So, the first thing not to do when choosing an SA is not to blindly believe that senior SAs are more likely to offer good bags I previously discussed this in a video titled "Is Your SA a player?"
and analyzed this issue in detail.
If you have a limited budget and are not very experienced, it might be better to start with a younger, less experienced SA.
They may have access to fewer bags, but they tend to be more patient and eager to assist you.
In contrast, senior SAs often have a larger customer base and their priority is typically those high-value clients.
, leaving less room for new or less experienced customers.
So, unless you can get a senior SA to prioritize you, it might be more advantageous to start with a younger, less experienced SA.
The second thing not to do when choosing an SA is not to stick with a particular SA blindly.
When you first encounter a new SA, you should give yourself a chance to see if they are a good fit for you.
When some people meet their SA for the first time, in order to impress them, they will buy a lot of pre spends, and spend significant amount of money.
Only after this do they realize that the SA does not meet their expectations but by then, switching to another SA would result in significant losses.
So, it's better to start with less expensive items, like scarves, See if both of you connect through chatting This way, you can also gauge if the SA has an eye for customers who buy scarves If you have good chemistry and feel that the SA is a good fit, congratulations!
However, if you don't click with them, don't hesitate to trust your instincts and make a switch promptly.
The third thing not to do when choosing an SA, SA is not to blindly trust the concept of a "Angel SA."
Many people on the internet claim to have met a "Angel SA" who offered them a bag with no pre spends.
This kind of information is prevalent online and can make you feel uneasy, and even starting to doubt your own SA However, you should know that stories about getting a bag without pre spends, Is a strong topic to generate online traffic.
Many influencers may use fabricated experiences to gain attention.
The possibility of meeting these SAs are very low.
Even if these SAs actually exist, like if your friend has such an SA who offered them a bag with almost no pre spends.
and your friend also introduced her SA to you.
it doesn't necessarily mean you'll receive the same treatment.
Furthermore, your friend may have enjoyed the special treatment due to circumstances, such as the availability of a bag at that moment moment or a closer personal relationship with the SA.
So, "Angel SAs" don't necessarily work miracles for everyone or on every occasion, and their behavior often depends on specific circumstances.
Lastly, I summarized three things not to do when buying bags.
The first thing not to do is to rely solely on the official Hermès boutique.
If you have a substantial budget and are willing to engage in a long-term battle, buying from the boutique is undoubtedly the best approach You can gradually strengthen your Hermès account, and continue to secure bags directly from the boutique.
However, if you have a limited budget or only want to purchase one or two specific Hermès bags and don't want to wait, there's no need to challenge the "Hermès game" at the boutique.
Starting as a naïve Hermès enthusiast, making mistake is unavoidable.
, like encountering a "Player SA", or buying numerous pre spend they don't need.
They might also spend more money due to their lack of understanding about how to refuse pre spend You might end up leaving empty-handed with your learning fee still unpaid.
So, unless you are prepared for the long-term game, and have enough resources, , it's often better to explore the secondary market.
You have a wide range of bag models, sizes, and colors to choose from, and the prices are transparent.
The second thing not to do when buying bags, is to blindly pursue a particular leather type and style.
The most popular Hermès bags are the Birkin, Kelly and Constance.
and the preferred leathers are Epsom (E) leather, Togo, and Clemence (TC) leather.
However, each Hermès bag and leather type has its unique characteristics.
If you're not willing to experiment with different options, and stick solely to the most popular bag styles and leather types, your purchases might not be as satisfying as you'd expect.
For example, an SA might offer you a Birkin in Clemence leather (TC), but you're only familiar with Togo leather, and rejected the offer.
Only to later realize that TC leather suits you better, you've wasted an opportunity.
Before buying from Hermès, it's a good idea to do some research.
(or watch my videos) or even visit a second-hand store to try different styles in person.
This way, you're more likely to find your true dream bag.
The third thing not to do when buying bags bags is to avoid rude or unpleasant behavior.
One of the most common and mistakes people make is taking pictures without permission.
In Japan taking photos without consent is highly discouraged, and it can lead to conflicts if you're caught.
I mentioned this because there have been incidents in Hermès boutique in Japan.
A young customer noticed an elderly Japanese lady being offered two Birkin bag and decided to take a photo from behind.
In Japan, when taking photos with your smartphone, it typically produces a shutter sound, so the elderly lady heard the "click" and realized that she might be getting photographed without permission.
She stood up and confronted the photographer, accusing her of taking photos without consent.
The photographer claimed to have taken a picture of the bags, not the lady's face, but the elderly woman was persistent. She threatened to call the police.
Eventually, with mediation from the store, the photographer deleted the picture and apologized.
Accordingly, the photographer is also a regular customer.
It's difficult to say whether this incident will make it more difficult to secure a bag.
In addition to unauthorized photography, there are other disrespectful or unpleasant behaviors that are discouraged at Hermès.
Some customers might act arrogantly to show off, be impolite when speaking to SAs, or chat loudly with friends, these behaviors tends to lead to Hermés considering them as unsuitable customers, which can negatively affect their chances of getting a bag.
So, these are the nine things you should avoid when buying from Hermès.
Do you have any other considerations or things to be aware of?
Feel free to discuss them in the comments.
Don’t forget to like and subscribe, see you in the next video.
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